Author: Zhuochen Gong

Outcome

Uploaded 23/May/2024

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After working with found materials with no clear concept, I started to translate the reference (Playtime, by Jacques Tati) which has interetsing visual structure and narratives going on with both the main characters and other side characters. The rework has been made into one re-contextualised version and one decontextualised verison.

Re-contextualised:

Decontextualised:

During this stage, I focused on researching how graphic design could help in communicating political messages, as well as the gaze and women in film industry. However, through the exploration, I felt quite uncomfortable presenting the design concept based on a heavy political focus. Therefore my concept has shifted back to the original interest of re-contextualising and de-contextualising in the field of communication design.

During the following iterations, I explored the concept with more videos which do not have much narrative and political message, as well as other mediums such as still image and text.